Idealist, New York, NY: January 2017 - present
Associate Director, Marketing & Communications, March 2023 - present
Associate Director, Editorial & Career Content, February 2021 - March 2023
Senior Editor & Writer, June 2019 - February 2021
Editor & Writer, January 2017 - June 2019

• Create and iterate on the Idealist verbal identity with a focus on brand voice development.

• Oversee and activate a variety of marketing initiatives.

• Draft longer-form, research based content as well as content for funding audiences (e.g., white papers, organization-wide positions on or in response to current events, etc.).

• Draft, edit, and approve written content for Idealist, including blog posts, templates, quizzes, email communications, microcopy, and UI/UX copy, as well as longer-form content such as research and white papers.

• Act as editorial and branding advisors and steward, offering expertise and input to ensure that projects, programs, and initiatives align with larger brand strategy.

• Offer management, coaching and thought partnership on process, strategy, and capacity to Content Strategist and Social Media Specialist.

• Represent the Idealist perspective on panels, webinars, and other speaking engagements with a focus on the nonprofit career space.

• Created the Idealist Contributing Writers Program with a focus on diversity, inclusion, and lifting up the voices that are often underrepresented in the sector.
  

EL Education, New York, NY: September 2014 - December 2016
Digital Communications Manager

• Managed and grew social media presence. As a result of my work, we saw a 29% increase in website sessions as compared to same period prior year, and a 77% increase in social media followers over a 26-month period.

• Writer and editor for monthly email newsletter, distributed to 15,000+ recipients with average open rate consistently above 25%.

• Created and implemented organization-wide social media trainings.

• Developed new brand voice and original copy for new corporate website, www.ELeducation.org.

• Managed analytics and delivered quarterly reports for activity across all digital properties.

• Project manager for development and phased-launch of new corporate website.

• As a key member of EL Education's brand launch team, generated and spearheaded a variety of successful campaigns to encourage engagement with our new name and brand.
  

Cross-Cultural Solutions, New Rochelle, NY: July 2012 - April 2014
Digital Content Manager & Staff Writer

• Developed and implemented social media and digital strategy. Responsible for a 35% increase in Facebook followers over a 21-month period.

• Crafted and managed multiple, recurring and segmented email campaigns reaching a total of 400,000+ recipients.

• Developed brand voice and implemented across all sales and marketing collateral and digital platforms as part of a large-scale organizational rebranding initiative, employing SEO copywriting when applicable.

• Created unique copy and marketing materials to support the launch of new products across new target markets.

• Led organization in creating new ways to collect and share volunteer stories.

• Played leadership role in website redesign project. Role included copywriting, the development and implementation of project management systems, user experience and site architecture testing, and managing relationships with outside vendors.

• Copywriter for all web content, informational materials, and brochures.

NYC Department of Small Business Services, Workforce Development Division, New York, NY: June 2009 - June 2012
Marketing Manager, October 2011 - June 2012
System Improvement Manager, June 2009 - October 2011

• Created newsletter content and website copy to promote career opportunities, recruitment events, and workshops available for jobseekers in NYC. Newsletter distributed to over 39,000 New Yorkers each week.

• Managed a variety of branding and marketing initiatives across the agency.

• Composed copy for website, marketing collateral, email campaigns, and social media platforms.

• Responsible for a 46% increase in newsletter subscribers and a 20% increase social media followers over one quarter.

• Managed a variety of projects related to technology, system-wide policy, and policy and initiatives.

Children’s Museum of Denver, Denver, CO:  Guest Services Coordinator, January 2005 - June 2007

AmeriCorps & Operation Jumpstart Denver, Denver, CO:  Education Aide, September 2004 - July 2005                

Oyster Bay Cold Spring Harbor Protection Committee, Oyster Bay, NY: November 2020 - present
Pro Bono Editor

Charles and Lynn Schusterman Family Foundation, New York, NY: March 2017 - June 2019
Freelance Copywriter

Rep Up, Brooklyn, NY: October 2017 - March 2018
Pro Bono Editor

The Muse, New York, NY: July 2016 - November 2018
Freelance Copywriter

Cross-Cultural Solutions, New Rochelle, NY: November 2015 - May 2016
Copywriting Consultant

Visit.org, New York, NY: May 2015 - September 2016
Pro Bono Copywriter and Editing Consultant

Go! Girl Guides, New York, NY: September 2013 - September 2015
Contributing Writer

Roadmonkey Adventure Philanthropy, Brooklyn, NY: February 2011 - June 2012
Pro Bono Director of Projects and Nonprofit Partnerships, December 2011 - June 2012
Pro Bono Director of Special Projects, February 2011 - December 2011

Harvard Extension School, Cambridge, MA
Natural Resource Management and Sustainable Ecosystems Graduate Certificate candidate, current

New York University, Robert F. Wagner School of Public Service, New York, NY
Masters of Public Administration, 2009

Tufts University, Medford, MA
Bachelor's of Arts, Cum Laude,  Native American Studies, 2004

The Management Center
Managing to Change the World, 2018

Khan Academy
HTML/CSS, 2015

New York University School of Continuing Professional Studies
Digital Strategies for Marketing, 2014

General Assembly
Google Analytics, 2014

Oyster Bay Cold Spring Harbor Protection Committee, 2021 - 2023
Advisory Committee Member - Oyster Bay, NY

Atlantic Marine Conservation Society, 2021
Cetacean Necropsy Support Volunteer - Hampton Bays, NY

Coastal Research and Education Society of Long Island (CRESLI), 2020 - 2021
Seal Walk Volunteer - Cupsogue Beach, NY

Global Volunteers, 2018
Various Volunteer Projects - Blackfeet Reservation, MT

New York Cares, 2013 - 2017
Various Volunteer Projects - New York, NY

Cross-Cultural Solutions, 2014
Senior Center Volunteer -  Cartago, Costa Rica

Cross-Cultural Solutions, 2014
English Teaching Assistant - Hohoe, Ghana

Lil Monsters Animal Rescue, 2011 - 2012
Animal Shelter Volunteer - New York, NY