Alexis Perrotta
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Alexis Perrotta

  • Home/
  • Resumé/
  • My Work/
  • I'm A Good Egg/
  • Pro Tips Blog/
  • Contact/
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Alexis Perrotta

Nonprofit Marketing & Communications Professional

PRO TIPS BLOG

Alexis Perrotta

  • Home/
  • Resumé/
  • My Work/
  • I'm A Good Egg/
  • Pro Tips Blog/
  • Contact/

Help yourself to these easy-to-implement copywriting, content marketing, and communications tips (with some career advice sprinkled throughout for good measure). Planning to take any of this advice for a test drive? Keep me posted on how it goes for entry into my monthly Coffee-for-Comments drawing. 


May 06, 2020

A welcome email template, just for you

May 06, 2020/ Alexis Perrotta
A welcome email template, just for you

This email template is perfect for inquiries from new leads, and with a few adjustments can be used for new subscribers, too. There are a variety of actions taken by a visitor to your website that can result in and automated welcome email.

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May 06, 2020/ Alexis Perrotta/ 1 Comment
Email Marketing
email marketing, email, automation, templates, copywriting
April 15, 2020

Why you need an email welcome series

April 15, 2020/ Alexis Perrotta
Why you need an email welcome series

Whether you're a business owner, digital content manager, email marketer, or a one-woman-communications team, an email welcome series is an easy and automated way to make new subscribers feel all warm and fuzzy about their first experience with your brand.

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April 15, 2020/ Alexis Perrotta/ 1 Comment
Email Marketing
email, automation, email marketing
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Alexis Perrotta

I am experienced in sharing my own stories and those of clients and employers, across a variety of platforms including web, social, and print and email marketing. I have a particular affinity for brand-voice development, and have a firm understanding of the nuance involved in creating the perfect brand voice to reach each individual audience and stakeholder. 

But the fun doesn't stop there! I'm proficient in HTML/CSS basics, Google Analytics, and SEO copywriting, allowing me to "speak the language" and seamlessly bridge the gap between creatives and tech teams.