Alexis Perrotta
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Alexis Perrotta

  • Home/
  • Resumé/
  • My Work/
  • I'm A Good Egg/
  • Pro Tips Blog/
  • Contact/
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Alexis Perrotta

Nonprofit Marketing & Communications Professional

PRO TIPS BLOG

Alexis Perrotta

  • Home/
  • Resumé/
  • My Work/
  • I'm A Good Egg/
  • Pro Tips Blog/
  • Contact/

Help yourself to these easy-to-implement copywriting, content marketing, and communications tips (with some career advice sprinkled throughout for good measure). Planning to take any of this advice for a test drive? Keep me posted on how it goes for entry into my monthly Coffee-for-Comments drawing. 


February 02, 2023

14 questions for your staff bios that don't suck

February 02, 2023/ Alexis Perrotta
14 questions for your staff bios that don't suck

Here's a healthy variety of questions for your staff to choose from as they're completing their bio information for the company website.

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February 02, 2023/ Alexis Perrotta/ 4 Comments
Website Copywriting
copywriting, website
May 06, 2020

A welcome email template, just for you

May 06, 2020/ Alexis Perrotta
A welcome email template, just for you

This email template is perfect for inquiries from new leads, and with a few adjustments can be used for new subscribers, too. There are a variety of actions taken by a visitor to your website that can result in and automated welcome email.

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May 06, 2020/ Alexis Perrotta/ 1 Comment
Email Marketing
email marketing, email, automation, templates, copywriting
February 17, 2017

Works-every-time secret weapon for copyediting like a pro

February 17, 2017/ Alexis Perrotta
Works-every-time secret weapon for copyediting like a pro

And so, I've devised the ultimate plan, my secret weapon, for activating a cadre of captive proofreaders for about $2.50, total. Ready for it? Here it comes ...

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February 17, 2017/ Alexis Perrotta/ Comment
Website Copywriting
copyediting, copywriting
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Alexis Perrotta

I am experienced in sharing my own stories and those of clients and employers, across a variety of platforms including web, social, and print and email marketing. I have a particular affinity for brand-voice development, and have a firm understanding of the nuance involved in creating the perfect brand voice to reach each individual audience and stakeholder. 

But the fun doesn't stop there! I'm proficient in HTML/CSS basics, Google Analytics, and SEO copywriting, allowing me to "speak the language" and seamlessly bridge the gap between creatives and tech teams.